Building Videos To Answer Your Markets Questions
Chances are, customers and potential customers will have questions before they make a purchase. Customer service can help answer these questions, but there are some the staff will hear over and over again.
What if the customers had a more straightforward way to get answers to all of the questions they have, without having to send an email or message, or call the company?
What Is A Q&A Video And Why Do You Want One?
A Q&A or FAQ video is one that answers some of the most common questions customers will have about the company or products. They can help build trust with the audience and attract more traffic to the website, along with helping to boost sales by giving potential customers the answers they’re looking for quickly and easily.
By design, these videos can help visitors understand what you’re offering better and why they should purchase something from the company as opposed to a competitor. While there may be an FAQ page, videos can help customers visualize what you’re talking about better, and studies have shown that people are ten times more likely to remember something they watch versus something they read.
Basics Of A Q&A Video
A Q&A video, at its very basic, is a video with questions and answers. All questions and answers should be clear and concise, and should not leave the customer wondering about something else that wasn’t covered.
In most cases, FAQ videos are going to be just a couple of minutes long, so they don’t go in-depth into a topic like informational or how-to videos might. For most FAQ videos, there will be many questions and answers, so all of the information the customer is looking for is in one space.
How To Choose The Right Questions
Q&A videos include several questions that customers might have, but how do you choose the questions to review and answer? You may already know many questions that customers have, from getting emails regularly with the same question or from surveying potential customers to understand what they want to know.
Talk to staff members as well to see what questions they get the most. Make sure, when you’re choosing the right questions, that the customers are going to be interested in learning the answer and that it will help them decide if they want to make a purchase.
Answering The Questions
With a list of questions in hand, go through and write down the answers. It is vital for answers to be short, but still clear and answer the question entirely. If an answer is too complicated, it may be better to do a single, short video answering just that question.
Otherwise, write down all of the answers and make sure they include the precise information the customer needs. If they want to know how something is done, write down just one or two sentences answering the question, not a long paragraph that will take a minute or longer to read.
How To Write A Script
A script is needed so you don’t end up going off-topic while answering questions or forget an important question that should be in the video. While a list of questions does help with getting started, the script should include a lot more.
While writing the script, look out for anything that should be clarified further or any answers that may need to be shortened.
The script should include a brief intro to the Q&A video, perhaps including why you’re doing a video or introducing a few of the questions that might be in the video. Then, go directly into the questions and answers. In the end, finish with a short conclusion that sums up the videos.
Make sure the introduction is catchy, so customers are encouraged to watch the video, and that the questions all include honest and complete answers, even if they’re just a summary of what a long, detailed answer will include.
While writing the script, make sure to stick with an engaging tone, so customers keep watching. Keep the overall length of the video in mind as well, so the focus isn’t mainly about one question or answer. After the script is written, practice reading it a few times to get a better idea of how long it takes and adjust the length as needed.
Also, pay attention to the order of the questions and answers, so the positions in the script can be swapped if a different order may make more sense.
Voiceover Or On-Screen Presenter?
Once the script is written, it’s time to think about how the video will look. Something to consider is whether you’ll record and use a voiceover or if an on-screen presenter may be a better idea. There are pros and cons to both of these, and no right answer as every video is different.
If you’re going to be showing many photos during the video or have videos for each question that can help explain the answer, it may be better to use a voiceover. If you’re just going to be answering questions and won’t need a lot of photos or videos in the video, an on-screen presenter might be a better option.
Think about the questions that will be answered and what the audience will want to see when making this decision.
Subtitles Or No?
Subtitles make it easier for viewers to understand what is being said, allows customers to watch the video without sound if they’re in a noisy environment, and more. You can also have subtitles only for the questions, so the viewer can see the question while they’re listening to the answer.
Or, you may not want to have subtitles at all, so the viewer can see what’s happening in the video clearly. Subtitles can be beneficial, but they may not be a good option for every video, depending on what they might block.
Video And Audio Effects
What do you want to be in the video? Even if there will be an on-screen presenter, there may be photos in the background to show off products, or the video might switch between the presenter and photos or videos. Images, videos, and other visual aids can help answer the questions or make the video more interesting for viewers.
A full-motion video may keep their attention better, or you may want to consider adding in audio effects that work well with the script. Consider which of these effects would work better for the video, then find the images, videos, or sound effects that will be used in the video. They’ll need to be added in during the editing process.
A DIY Approach To The Video
If the budget is a concern, a DIY approach might be best. Doing the videography and editing on your own can help with saving money, keeping the budget down. It also gives you complete control over how the final video will look.
However, it is vital to learn more about how to take good videos, the lighting for the videos, and how to edit, so the result is still a video that looks professionally done. It’s also important to remember that equipment for shooting the video can be expensive, as can editing software, so you may not save as much money as planned.
Choosing An App To Help
One option to consider is to use an app to help create the video. Apps on phones, tablets, and other devices are highly portable, so they can be used anywhere, whether the video is being done in the office or on-site somewhere. Many apps are easy to use compared to standard editing software, and they’re generally inexpensive.
The downside to apps, though, is that the functions may be limited. This may mean you can’t do everything desired in the video, and some compromises may need to be made. Still, an app can be a great way to create the video while still having control and keeping the budget low.
Obtaining Professional Assistance
During the creation of the Q&A video, you might find it’s better to work with a professional, so everything is perfect. A professional can handle the videography and editing using professional equipment and software.
They can work with your vision and create a video that’s polished and ready to be published. The disadvantage of hiring a professional is often the price, as it can be costly to work with an expert to create the video. Another disadvantage can be the timeline, as it will likely take longer for the video to be finished.
Your customers have questions. A Q&A video can be the perfect way to answer those questions, so the customers don’t have to wonder or contact your company for more information. Planning and creating the video does take some time, but there are apps and professionals available to help as well.
With the right questions, a great script, and the perfect ideas, you can create a Q&A video that will help answer questions, draw in more visitors, and sell more products.
